Crvena Luka Hotel & Resort is the first one in the Zadar region to be awarded prestige emblem - the White Flag - a global environmental symbol for clean water surfaces.

The Minister of Tourism, Darko Lorencin, handed the Flag to the owners at the ceremony that was held on July 30, 2015, with words: "Usually we have investors who only look how to build as much as they can, maximum in the spatial plan. I was here last year and, because of the many trees, I didn't even notice the hotel. Many thanks to the investors, especially for such energy invested in environmental protection".

Member of the Board, Mr. Pier Paolo Prodi, said: "Crvena Luka is like a heaven on Earth, surrounded by nature parks and national parks. We managed to finish this project that has been recognized in the Zadar County. Our goal was to preserve nature and its beauty. It is often said that water is the source of life but unfortunately it is not respected that often. It is a pleasure to live and work in this environment, together with our guests and employees." said Mr. Prodi, noting that, of the original seven workers, they now employ over 130.

Crvena Luka Hotel & Resort has been completely renovated, in which new investors invested significant funds. Several hundred thousand HRK has been invested in the system of modern water purification and ecological stability of the entire area through amendment of the current sewer system by taking over the Resort by the new investors, the use of modern biological purifier, eco cleaning products, separation and recycling of waste and so on. Furthermore, it has been counted and recorded 1,100 trees of centuries-old pine forest that investors maintain and nurture throughout the year. Each tree has its own number.

The result of all this are the pens (periska, lat. Pinna nobilis) that have returned to the Bay, and which have not been there for years. Periska is our most famous and largest Mediterranean mussel that lives only in clean seas and is protected by the law. As a final step of this environmental story, we have decided to participate in this venerable global action called The White Flag. Their team had cleared underwater in our bay and awarded us with the license. They also declared the Crvena Luka Bay to be one of the cleanest bays in the Adriatic.